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Gameverse | December 1, 2022

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Video Game Publishers Supporting Breast Cancer Awareness Month

Roman Sanchez

The month of October is here, and the spooky festivities are starting. However, it is still key to be aware of the other important events happening around this time of the year. For example, October is Breast Cancer Awareness month. That being said, I would like to remind you all of the different video game publishers that have had their share of DLC to support the awareness.

In no particular order, I would like to start off with Blizzard’s Overwatch. In the year of 2018 Blizzard released a special skin for the character of Mercy. This stylish pink skin was available from May 8th to May 21st with a price of $15 (USD). Blizzard Entertainment would go on to donate 100% of the proceeds to Breast Cancer Research Foundation. The guaranteed minimum donation started at $250,000 (USD). In July of 2018, Blizzard announced a total of $12.7 Million was raised by the players.

Overwatch

Overwatch

https://youtu.be/BIQBvOGspmwVideo : Pink mercy l Support BCRF l Overwatch

In 2021 Capcom partnered with the Breast Cancer Research Foundation to release two different skins for the fan favorites of CHUN-LI and RYU. This event would run for an entire month from October 12th to November 12th. Both characters got a pink skin with a reversed highlight option for the price of $5.99 (USD) each or $9.99 (USD) as a two-pack. The guaranteed minimum donation started at $25,000 (USD). In June of 2022, Capcom would go on to announce that a total of $75,000 was raised by the players.

Desctructoid Breast Cancer Awareness

Destructoid

https://www.youtube.com/watch?v=gJgBYSLNbgMVideo: Street Fighter V – BCRF x SF 

Behemoth decided to release their own DLC in 2011 that would help support Breast Cancer Awareness. A brand-new character that goes by the name of the Pink Knight was released for $1.99 (USD) on February 8th for the PSN. This charismatic character was also released alongside a Lollipop and four other brand-new weapons. 100% of the revenue was stated to be donated to charities involved with breast cancer research. The Pink Knight is still purchasable on Steam for $0.99 (USD). However, it is unknown if the partnership is still ongoing. It is also unknown how much money was raised.

Ms Pac Man Breast Cancer Awareness

2014 was an exceptional year for Bandai Namco as they decided to launch their Ms. Pac-Man Ribbon Campaign to benefit the National Breast Cancer Foundation. During the month of October, Bandai Namco released a Pink Maze for their Pac-Man and Ms. Pac-Man mobile games. This Pink Maze cost $0.99 (USD) with 100% of the proceeds set to go to the National Breast Cancer Foundation. It is unknown how much was raised during the month of October.

2014 was an exceptional year for Bandai Namco as they decided to launch their Ms. Pac-Man Ribbon Campaign to benefit the National Breast Cancer Foundation. During the month of October, Bandai Namco released a Pink Maze for their Pac-Man and Ms. Pac-Man mobile games. This Pink Maze cost $0.99 (USD) with 100% of the proceeds set to go to the National Breast Cancer Foundation. It is unknown how much was raised during the month of October.

SCS Software created their own DLC in 2019 to also support Breast Cancer Awareness. On October 1st of 2019 a $1.99 (USD) Pink Ribbon Charity Pack was released for Euro Truck Simulator 2. 100% of the proceeds were stated to be donated to reputable Breast Cancer research and awareness charities. The Breast Cancer Research Foundation and the Alliance of Women with Breast Cancer were the two named research/charities. The Pink Ribbon Charity Pack can still be purchased to this day and the partnership is ongoing.

These are just a few of the many video game publishers that have helped in the fight against Breast Cancer. I hope many of the huge name publishers see how much of a difference they can make with their following.